How do I send an email campaign?

Go to Campaigns, click New campaign, pick a ready-made email or let Alori write it, check who gets it, then click Send now or Schedule.

Updated October 22, 2026

Click Campaigns in the left menu, then New campaign. Pick a ready-made email or tell Alori what you want to say, check who gets it, then click Send now or Schedule. Your draft saves as you type, so you can leave and come back.

Also called: email campaign, newsletter, email blast, promo email, mass email, Mailchimp, campagne courriel, infolettre, envoi de masse

Step 1: Start a new campaign

Click Campaigns in the left menu, under Marketing. Then click New campaign at the top right. The list also shows how your past campaigns did.

Click: Campaigns › New campaign

The Campaigns page with the New campaign button

Step 2: Pick a ready-made email, or let Alori write it

Click one of the ready-made emails (Spring AC tune-up, Fall furnace check, Maintenance plan offer, Ask for a review, Holiday hours), or Blank email. To have Alori write it, type a few words in Write it with Alori (or tap the microphone and say it), then click Write it.

Click: New campaign › Fall furnace check

The New campaign window with Write it with Alori and the ready-made emails

Step 3: Check who gets it

To says how many people get it. By default it goes to everyone who can get emails. Click Narrow it to send only to some Customers (Active, Past, Prospects), Tags or a Language. People without an email, and people who unsubscribed, are always left out.

From shows your business name and where replies go. Click Change to edit them. The first time, add your Mailing address: the law requires it at the bottom of every campaign.

Click: Narrow it › Tags

The To and From lines, with Narrow it open

Step 4: Write the email

Edit the Subject, the Preview text and the email. {client} becomes each customer's first name and {business} your business's name. Click Ask Alori to rewrite it, make it shorter or translate it. You can add pictures, a Button with its Link, Test another subject (an A/B test) and a second language version. The preview on the right shows the email as your customers will see it.

Click: Ask Alori › type what to change

The subject, the email and its button

Step 5: Test it, then send it

Click Send me a test to get it in your own inbox. Then click Send now (it tells you how many people get it, and asks once), or Schedule to pick a day and time. Each email uses credits, like any email Alori sends.

Click: Send me a test › Send now

The bar with Send me a test, Schedule and Send now

If it doesn't work

  • Write a subject first. or Write the email first.: the subject or the email is empty.

  • Add your mailing address first.: click Change next to From and fill in Mailing address.

  • Nobody matches this list.: click Narrow it and pick fewer filters.

  • You're out of credits.: add credits, then send again.

  • Emails aren't set up on this app yet. Publish it, then try again.: publish your app once, then send.

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